ALEXANDRIA
ALEXANDRIA
TECHNOLOGY MEETS THE MODERN ART WORLD.
TIMELINE
PLATFORM
ROLE
TOOLS
5 Weeks
Responsive Desktop Website
UX UI Design
Interaction Lead
UX Copywriter
Figma
Otter.ai
Alexandria is a platform connecting emerging artists, buyers, and art businesses by modernizing how fine art is discovered and sold online. They provide a powerful recommendation engine and data management solution for galleries and online art marketplaces. Alexandria’s mission is to empower our customers to better connect artists with consumers by harnessing the power of AI and business intelligence.
The current website is a B2B business model where Alexandria sells their software infrastructure for classifications for data management to galleries and other businesses.
THE CHALLENGE
Over five weeks, my team of four UX designers researched and developed the marketplace from an artist and buyer perspective.
Our high-level goals:
Onboard artist for the marketplace
Design the buyer profile and discovery process
Design the general layout and browsing experience for the marketplace platform
MY ROLE
I worked alongside two Researchers and the Visual Design Lead as we collaborated on every aspect of the product.
In addition, as Interaction Lead, I implemented animations and managed UI organization using Figma. I also provided UX copywriting and content creation, leadership and support to my team when needed.
KICKOFF
My team met and discussed the art world and the online marketplace industry. We identified competitors, browsed their sites, discussed our observations, and conducted our feature analysis. During this initial competitive/comparative analysis, we identified which features could be potentially helpful for our product. We also defined our individual roles moving forward and scheduled our client kickoff meeting.
For Alexandria’s next phase, they wanted to build a marketplace that allows emerging artists to upload their work, have their work listed, accept commissions, and be discovered by buyers and curators.
Make it stand out.
Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
